Sonar and Sisra Rebrand
As part of a refocus on the company's strategy, I was tasked with designing new visual identities for the company's flagship brands, Sonar and Sisra.
Sonar would be a brand focussed on offerings for primary education, with Sisra focussing on secondary.
Existing branding for Sonar & Sisra
The existing branding for both was very similar, with no visual differentiation between the two brands. The change in strategy would elevate these to "Umbrella Brands" with smaller sub-products below.
This made it very clear both brands needed unique and robust identities.
Sonar Brand
New Sonar Identity
The brand work I did was intentionally more playful -- representing the primary focus for the new structure. The 'smile' acting as the counterform in the 'O' is another nod to this.
The typography, too, is deliberately softer to match this new visual approach. The primary 'Sonar' brand and matching subbrands are set in lowercase, again moving the brand away from the original stale corporate appearance.
Sub-brands for Sonar
New Sisra Identity
Like the Sonar rebrand, the Sisra brand represents the new market approach. The forward arrow baked into the logomark indicates progression as students move from Primary to Secondary.
The lower type is still maintaining a more approachable and modern appearance.
Product Work
I did some visualisation work to show how the new umbrella brands and their sub-brands could be incorporated into one of our prototype applications.
This helped sell the concept to key stakeholders within the business.
The core value for the visual distinction was MAT (Multi-Academy Trusts), which might have both brands within their fleet of primary and secondary schools, so they could switch between the interfaces frequently. This branding makes it very clear which product they're in.
Example of navigation styled with the new Sonar/Sisra branding
Example of App Switcher showing the new product sub-brands